{
  "$schema": "https://www.schemafirst.org/schemas/utm-source.schema.json",
  "id": "linkedin",
  "registry_version": "0.1.0",
  "status": "draft",
  "display_name": "LinkedIn",
  "canonical_source": "linkedin",
  "aliases": ["linkedin.com", "lnkd.in", "li"],
  "category": "social",
  "contexts": {
    "organic": {
      "description": "Unpaid posts from company pages or employee profiles.",
      "utm_medium": "social",
      "intended_google_channel": "Organic Social"
    },
    "paid": {
      "description": "Sponsored content and LinkedIn Ads.",
      "utm_medium": "paid_social",
      "intended_google_channel": "Paid Social"
    }
  },
  "notes": [],
  "provenance": {
    "canonical_source": "schemafirst_default",
    "contexts.organic.utm_medium": "google_defined",
    "contexts.paid.utm_medium": "schemafirst_default",
    "aliases": "schemafirst_default",
    "explanation": "Google lists `social` as an Organic Social medium and classifies social-site traffic with a medium matching paid.* as Paid Social. SchemaFirst selects `paid_social` as the canonical paid medium; Google uses it as an example in its UTM best practices."
  },
  "references": [
    "https://support.google.com/analytics/answer/9756891",
    "https://support.google.com/analytics/answer/10917952"
  ]
}