social · registry v0.1.0 · draft

Instagram

utm_source = instagram

Distribution contexts

organicGoogle-defined
Unpaid posts, stories, reels, and bio links.
utm_medium
social
Intended GA channel
Organic Social
paidSchemaFirst default
Instagram ads purchased through Meta Ads.
utm_medium
paid_social
Intended GA channel
Paid Social

Aliases

These inputs resolve to instagram. They are never emitted.

instagram.com
ig
insta

Provenance and notes

canonical_sourceSchemaFirst default
contexts.organic.utm_mediumGoogle-defined
contexts.paid.utm_mediumSchemaFirst default
aliasesSchemaFirst default

Google's best practices give insta as an example source. SchemaFirst selects the unabbreviated instagram as canonical and registers insta and ig as aliases.

Instagram and Facebook are separate sources even when bought through the same Meta Ads account.

Example — organic

{
  "status": "ok",
  "standard_version": "0.1.0",
  "parameters": {
    "utm_source": "instagram",
    "utm_medium": "social",
    "utm_campaign": "spring_product_launch"
  }
}