search · registry v0.1.0 · draft

Google

utm_source = google

Distribution contexts

paidGoogle-defined
Paid search ads.
utm_medium
cpc
Intended GA channel
Paid Search
displayGoogle-defined
Display and banner ads.
utm_medium
display
Intended GA channel
Display

Aliases

These inputs resolve to google. They are never emitted.

google.com
google_ads
googleads
adwords

Provenance and notes

canonical_sourceGoogle-defined
contexts.paid.utm_mediumGoogle-defined
contexts.display.utm_mediumGoogle-defined
aliasesSchemaFirst default

Google documents google / cpc as the source / medium for paid search, and lists display as a Display channel medium.

When Google Ads auto-tagging (GCLID) is enabled, Google Analytics uses auto-tagged values for source and medium. Manual UTMs remain useful for utm_campaign and for traffic where GCLID cannot be used.
Organic search results are not manually tagged.

Example — paid

{
  "status": "ok",
  "standard_version": "0.1.0",
  "parameters": {
    "utm_source": "google",
    "utm_medium": "cpc",
    "utm_campaign": "spring_product_launch"
  }
}