social · registry v0.1.0 · draft

Facebook

utm_source = facebook

Distribution contexts

organicGoogle-defined
Unpaid posts from Facebook pages, groups, or profiles.
utm_medium
social
Intended GA channel
Organic Social
paidSchemaFirst default
Facebook ads purchased through Meta Ads.
utm_medium
paid_social
Intended GA channel
Paid Social

Aliases

These inputs resolve to facebook. They are never emitted.

facebook.com
fb
m.facebook.com

Provenance and notes

canonical_sourceSchemaFirst default
contexts.organic.utm_mediumGoogle-defined
contexts.paid.utm_mediumSchemaFirst default
aliasesSchemaFirst default

Google's best practices give fb as an example source. SchemaFirst selects the unabbreviated facebook as canonical and registers fb as an alias.

Facebook and Instagram are separate sources even when bought through the same Meta Ads account, following Google's guidance to use one distinct source per sub-platform.

Example — organic

{
  "status": "ok",
  "standard_version": "0.1.0",
  "parameters": {
    "utm_source": "facebook",
    "utm_medium": "social",
    "utm_campaign": "spring_product_launch"
  }
}